In this situation too, the restaurant manager can preset the digital menu software to display content based on the current day of the week, which will automatically rotate without any input from the manager. This is a more common occurrence in schools and corporate cafeterias where the menu is pre-designated by day of the week. This problem is easily solved using menu board software like doPublicity which allows the restaurant manager to set the TV menu board based on time of day and not have to worry about making changes, as they happen automatically based on the current time.Īlso, some situations require that the restaurant menu board be set uniquely for each day of the week. Also, the sheer number of food items being displayed on the static menu board takes up a lot of space which can be used for displaying pictures and promoting the currently available food items. In restaurants with static wooden, plastic or chalk boards, they have to put up their entire menu for the day and show timings next to the breakfast, lunch and dinner menus, which is not only confusing but leads to customers asking for food items as special request even though it is not available. This is pertinent in situations where the business serves different meal items like breakfast lunch and dinner. Menu board dayparting is the ability to display unique menu board content based on the time and day of the week. The best part of all this is that these electronic signs for menu boards can be installed at an extremely low cost. LED menu board TVs by nature of their brightness and ability to display vibrant menu board content can improve a locations ambiance just by their presence, which shows the customer that the store is up to current standards and up-to-date with market expectations. How often have you noticed that you look at a store and take an instant decision whether you want to give them your business or look elsewhere? This reaction is a very common phenomenon as people want to be at a location where the ambiance suits them and is up to their expectations. Using dynamic digital menu boards as against traditional wall hanging static menus is like watching black and white TV as against a high-resolution digital 4K TV. doPublicity has many digtal signage templates with unique menu board ideas that incorporate changing content in a part of the screen which adds to the attractiveness of this medium. This movement on this electronic sign causes the viewer to take notice of the televisions presence and in the process gets attracted to what is being displayed on the digital menu screen. Unlike wooden menu boards, TV menu boards have a high brightness and show well even in the dark ambient light, further enhancing the visibility of the menu and increasing the prospect of higher revenue.Īnother factor that adds to the easy visibility of the screen is the flashing of a part of the display to change pictures or to refresh the screen with multiple menu displays. Showing pictures and video of food and their complimentary products also increase conversions, as the customer makes a mental visualization of having the food in front of them and creates a cerebral appetite which could translate into a craving for the food item displayed on the TV menu board.Įlectronic menu boards have a distinct advantage over conventional static boards of having high visibility, purely due to the nature of digital signage content that can be created to attract the viewers’ attention. As the saying goes 'a picture is worth thousand words,' which cannot be truer than in this scenario, where the customer needs to see what they would like to eat or what they can expect to get. Pictures make food look good - Increase conversionįood always looks 'extra-delicious' when shown on TV menus.
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